An outline marketing plan for the next year for Atlantic Quench 091 Essay

An outline marketing plan for the next year for Atlantic Quench 091 - Essay Example Atlantic Quench operations are based on the suggestive budget that indicates the major expenses that will be incurred as well as the expected 2015 profits. Based on the global stiff competition in the soft drink industry where Coca-Cola Company is a leader, various organizations have been established with an aim of getting a share of the local and global market. Additionally, as more quality brands have been established in the market, the demand for juice drinks as well as non-juice drinks has increased. It is worth to note that based on the health problems that sugary juices have been associated with, more consumers have diverted their loyalty towards juices that have less sugar (Bird, 2007). In their efforts to capture the attention of such consumers, mostly at the age of 50 to 65, beverage firms have embarked on production of non-juice and light juice drinks to meet their needs. Juice drinks industry is faced with a number of challenges that include volatile market, changes in climate conditions as well as changes in the market trends. As a result, it is not possible to predict the harvest that the firm will incur. It is expected that between the periods of 2012 to 2018, the global soft drink market value shall increase from 530.5 billion to 624.4 billion. Additionally, the market is anticipated to expand at a CAGR of about 4.7% from 2013 to 2018. This expansion is expected to drive the market upwards to a value of 785,269.8 million by the end of 2018 (Marder, E.2007). Atlantic Quench Cranberries Incorporation (AQC) is an agricultural co-operative based in the US. The company mission is to provide quality cranberry products that are produced by healthy Atlantic Canadian cranberries. The company major marketing strategy is through its website where it provides contact and fax that customers can use to contact the marketing team. The company

The Hecksher Ohlin Theory Essay Example | Topics and Well Written Essays - 1500 words

The Hecksher Ohlin Theory - Essay Example The Hecksher - Ohlin model developed by Eli Hecksher and Bertil Ohlin in the 1920s, explores the possibility of two nations operating at the same level of efficiency, benefiting by trading with each other. The H-O model incorporates a number of realistic characteristics of production that are left out of the simple Ricardo's model. Recall that in the simple Ricardo's model only one factor of production, labor, is needed to produce goods and services (Krugman, 1997). The productivity of labor is assumed to vary across countries, which implies a difference in technology between nations. It was the difference in technology that motivated advantageous international trade in the model (Suranovic, 2003). According to the Hecksher-Ohlin Theory, capital refers to the physical machines and equipment that is used in production. Thus, machine tools, conveyers, trucks, forklifts, computers, office buildings, office supplies, and much more, is considered capital. All productive capital must be owned by someone. In a capitalist economy most of the physical capital is owned by individuals and businesses. In a socialist economy productive capital would be owned by the government. ... This model makes the following assumptions: 1. There are no obstructions to trade i.e. no trade controls, transport costs etc. 2. Both commodity and factor markets are perfectively competitive. 3. There are constant returns to scale. 4. Both the countries have the same technology and hence operate at the same level of efficiency. 5. There are two factors of production - labor and capital. Both are perfectly immobile in inter-country transfers, but perfectly mobile in inter-sector transfers. According to this theory, there are two types of products - labor intensive and capital intensive. Two countries operating at the same level of efficiency can, and do, benefit from trade due to the differences in their factor endowments. The labor-rich country is likely to produce labor-intensive goods, while the country rich in capital is likely to produce capital-intensive goods. The two countries will then trade I these goods and reap the benefits of international trade. The Hecksher-Ohlin model has also got some drawbacks. First and foremost, it assumes that factor endowments remain constant but they can be developed through innovation (Jain, 2000). Second, with many countries imposing minimum wage laws, factor prices may change to an extent, that a labor-rich country may find it cheaper to import labor-intensive goods than to produce them locally. An economist named Wassily Leontief has pointed out that, the exports of United States were more labor-intensive than capital-intensive despite that fact that the United States is a capital-rich country. It is worth emphasizing here a fundamental distinction between the Hecksher-Ohlin model and the Ricardian model. Whereas the Ricardian model assumes that production technologies differ

Nelson Mandela Spiritual Biography Essay Example for Free

Nelson Mandela Spiritual Biography Essay Nelson Mandela challenged the status quo in many ways weather it was done politically, socially, or personally, in order to achieve such high goals Mandela paid many great personal expenses. Before the acts of Nelson Mandela, the country of South Africa was broken; it was plunged in a deep racism with the election in 1948. The regime of 1948 committed the crime of Apartheid which is defined as the action of committing inhumane acts of a character similar to other crimes against humanity which is committed in the context of an institutionalized regime which systematically oppresses and dominates one racial group over any other racial group or groups and commits it with the intention of maintaining that regime. Mandela would oppose the ideas of this regime and eventually play a major role in the elimination of the apartheid they worked in evil to create. In his autobiography Nelson Mandela describes his trials and tribulations on his journey to the freedom of South Africa hence the name of the book â€Å" Long Walk To Freedom†. From the time when he was young, Mandela was raised to be a leader. Nelson Mandela belongs to a cadet branch of the Thembu dynasty, which reigns in the Transkei region of South Africas Eastern Cape Province. When Mandela was nine, his father died of tuberculosis and the regent, Jongintaba, became his guardian. He attended many schools including The Wesleyan College in Healdtown, this is where most of the Thembu royalty went to college. Jongintaba conditioned Mandela to be a leader and these characteristics’ show during his presidency. However this leadership training was cut short by the fact that so many people of royalty face, arranged marrage. Shortly after leaving Fort Hare, Jongintaba announced to Mandela and Justice (the regents son and heir to the throne) that he had arranged marriages for both of them. He fled to Johannesburg in order to avoid being forcefully married and what he found was a country whose national flag was in the dictionary next to the word apartheid. Determined to change the status quo he embarked on a political campaign and joined the ANC and began practicing terrorism. He was arrested and sentenced to life in prison. He was released twenty seven years later by making the promise that he would stop participating in terrorism. He went back to the ANC and used it as his political party to run for office. He won due to the fact that he had won the right to vote for many of the black South Africans who supported him. He unified the country, most notably through rugby, but also helped to raise many of the blacks, whale not neglecting the whites, out of poverty. He is still an influential character to this day, and leads many humanitarian organizations. He is currently in the hospital due to medical troubles but he is expected to make a recovery. Starting in his early life Nelson Mandela always challenged the status quo. During this time he escaped an arranged marriage and thus beginning a life of meaningful defiance, defiance that would improve the lives of all those around him, defiance that lift a race from the depths of poverty, defiance that would end apartheid. He began his political campaign through peaceful protesting taking from the ideas of Gandhi with peaceful non- violent protest. This is shown by â€Å" I cannot pinpoint the a moment when I became politicized, when I knew that I would spend my life in the liberation struggle. To be African in South Africa means that one is politicized from the moment of ones birth , weather one acknowledges it or not.† (Long Walk to Freedom 208). He joined the ANC and on December 5 1956. Shortly after Mandela and 150 others were protesting non- violently and were arrested and charged with treason, however all of the defendants received acquittals. Mandela realized that he would need more aggressive tactics in order to end apartheid. He defied the 1948 regime which supported and strengthened apartheid in South Africa, exemplified by a biography of Nelson Mandela â€Å" The NP seized the political initiative in 1948 and retained it into the early 1950s, pushing through its agenda of apartheid legislation without seeming to pay any heed, let alone making any compromises, to the political forces arranged against it.† (Nelson Mandela 46). This quote exemplifies why Mandela abandoned his non- violent means, because the regime had total support from the white population and would not change its views in any way. In 1961 Mandela became the leader of the armed wing of the ANC and continued his defiance by violent means. Mandela described the move to armed struggle as a last resort; Due to the fact that the oppression and violence from the government was increasing despite his best efforts, this convinced Mandela that even with many more years of non-violent protest against apartheid, he could not eliminate apartheid non-violently. And in June 1961, Mandela sent a letter to South African newspapers warning the government, that if they did not meet their demands, the Umkhonto we Sizwe would embark on a campaign of sabotage. The letter demanded the government accept a call for a national constitutional convention. The demands were not met by the government and beginning on 16 December 1961, the Umkhonto we Sizwe with Mandela as its leader, launched a bombing campaign against government targets with the first action of the campaign being the bombing of an electricity sub –station. In total, over the next eighteen months, the Umkhonto we Sizwe would initiate dozens more acts of sabotage and bombings. This is shown by his quote â€Å"I do not deny that I planned sabotage. I did not plan it in a spirit of recklessness nor because I have any love of violence. I planned it as a result of a calm and sober assessment of the political situation that had arisen after many years of tyranny, exploitation and oppression of my people by the whites.† (Nelson Mandela). This exemplified his true defiance of apartheid, that he was willing to corrupt his values to achieve a goal. Nelson Mandela did not follow the status quo by any means during these years of his life. His trial also exemplifies how he did not follow the status quo. He tried to use his trial to fight apartheid but this argument did not abide so well with the white judge who was appointed by the 1948 administration. In the end he was found guilty of many crimes as stated in â€Å" Crimes Charged: (1) The commission of acts of sabotage together with the communist party; (2) conspiracy to aid or procure wrongful acts concerning the recruitment of persons for training in the preparation and use of explosives for committing acts of violence, conspiracy to commit acts of guerilla warfare, acts of assistance to military units of foreign countries invading South Africa, and acts of participation in violent revolution; (3) the execution of the common purpose of committing the acts set out above; (4) soliciting money in South Africa and abroad and disbursing those funds in the interests of their campaign† ( Great World Trials 347). Although this quote may be long and difficult to read, it is indicative evidence for what they are truly imprisoning Mandela for, to silence his defiance. After his trial and conviction and he was taken to Robben Island where he would truly begin his spiritual journey. Even the prison system in South Africa was segregated and Mandela was a D- Class Prisoner and was only allowed one visit and letter per month. However even though Mandela was in Jail his wife, Winnie Mandela continued defying apartheid shown by â€Å" All the while, Mandela’s wife, Winnie Mandela, who was both his loyal supported and respected representative on the outside, spent the decades protesting and periodically being tried, imprisoned, and banned for her political activity.†( Great World Trials 352). Mandela began a journey of knowledge gaining a Bachelor of laws from the University of London via their external program shown by â€Å" I was still in the midst of perusing my L.L.B. at the Universi ty of London. I had started studying for the L.L.B. at the University of London during the Rivonia Trial† ( Long Walk to Freedom 504). This clearly exemplifies Mandela’s defiance, that even though they locked him up he still perused his goal of ending apartheid which he found to be best served by furthering his education and gaining a law degree. Mandela also read poetry growing very fond of a poem by William Earnest Henley called Invictus. These beautiful words inspired him to not be revengeful towards the whites who put him in prison but rather to seek unity. Mandela was eventually released from jail on February 2, 1990 after he made a deal with President F. W. de Klerk who had gotten rid of the ban on ANC and other organizations like it. Upon his release from prison he rejoined the leadership of the ANC now lead by Chris Hani. Mandela gained control of the ANC in April of 1993 following the assassination of Chris Hani. By then the ANC and other anti- apartheid organizations had won the rights of the black population to vote. Mandela used the ANC as his political party to commit the ultimate act of defiance, run for the presidency of South Africa. The ANC won 62 percent of the votes in the election, and Mandela was inaugurated as South Africa’s first black president on May 10 1994. Nelson Mandela viewed this as the beginning of his journey and not the time to relax shown by â€Å" I have walked that long road to freedom. I have tried not to falter; I have made missteps along the way. But I have discovered the secret that after climbing a great hill, one only finds that there are many more hills to climb. I have taken a moment here to rest, to steal a view of the glorious vista that surrounds me, to look back on the distance I have come. But I can rest only for a moment, for with freedom comes responsibilities, and I dare not linger, for my long walk has not yet ended.† ( Long Walk to Freedom 640). Mandela had committed the ultimate act of defiance of running for president and came out victorious, the white residents of South Africa was in for some payback for imprisoning him for 27 years, at least that was the general idea carried by the white population when Mandela was elected, but Mandela had other plans. When Nelson Mandela first walked into his office as president he found many of the people who worked in his office, such as secretaries, packing up their things in anticipation of Mandela firing them. Mandela called them into his office and many thought that they were about to get fired. Instead Mandela asked them to put aside their political views and asked all of the old employees to stay and work with him. In doing this he is once again defying the status quo, which was that he would seek revenge on the whites for his imprisonment, but instead of revenge he sought unity. He unified the country in many ways most notably through rugby. He now asked others not to follow the status quo. He asked to blacks to back the previously hated Springboks, the South African Rugby Team. A movie named Invictus tells the story of this as the underdog South African team lead by the captain of the rugby team Francois Pienaar won against the favored New Zealand rugby team. This is shown by â€Å" When he took the field in a rugby uniform after South Africa won the 1995 World Cup, the virtually all white crowd chanted, â€Å" Nelson! Nelson!†.† (Nelson Mandela 142. During his reign as president Nelson Mandela virtually ended apartheid in South Africa ushering in a new era for prosperity for the country. In all Nelson Mandela was a very influential human rights activist and his work can be categorized to be as great as the work of Gandhi or Martin Luther King Jr. due to the basic human rights that he rightfully gave to so many South Africans. He also is an influential leader to this day and has his name on many charitable organizations. He defied the status quo of a country and won. In the End these words given the title of Invictus by William Ernest Henley truly reflect Nelson Mandela’s desire for unity and his capacity for forgiveness. Out of the night that covers me, Black as the Pit from pole to pole, I thank whatever gods may be For my unconquerable soul. In the fell clutch of circumstance I have not winced nor cried aloud. Under the bludgeonings of chance My head is bloody, but unbowed. Beyond this place of wrath and tears Looms but the Horror of the shade, And yet the menace of the years†¨Finds, and shall find, me unafraid. It matters not how strait the gate, How charged with punishments the scroll. I am the master of my fate: I am the captain of my soul. Works Cited Mandela, Nelson, Wyk Chris Van, and Paddy Bouma. Long Walk to Freedom. New York: Flash Point/Roaring Brook, 2009. Print. Maltz, Leora. Nelson Mandela. San Diego: Greenhaven, 2004. Print. Knappman, Edward W. Great World Trials. Detroit: Gale Research, 1997. Print. Invictus 2009. Perf. Morgan Freeman and Matt Damon. Warner Bros., 2009. BrainyQuote. Xplore, n.d. Web. 17 Dec. 2012.

Examining Victimology Definitions And Paradigms Criminology Essay

Examining Victimology Definitions And Paradigms Criminology Essay The increased incidences of criminal offences in nations is a global menace which has effect on those subjected to crime and the offenders who engage in crime actions. The act of crime is brought about by breaking the law enforced by the government of nations thus there is violation of rights entitled to individuals and disruptions of well being. Victimology is category within criminology with fields such as juvenile delinquency, drug abuse, assault, murder, rape, robbery and burglary. Any one can become a victim and some are more vulnerable to victimization than others. Victimology is field of study to find facts why people are victimized and criminology is a field of study to find why crime is committed. Both fields are characterized by social, economical and political factors. Victims are blamed by society to be careless and not being able to defend themselves. There is need to understand victimizations and being a victim in order to put the strategies and precautions of being vulnerable to being a victim. Therefore there is need of Victimology as a career field to form Programmes of assisting victims to cope with the situation. Victimology as scientific field of study which focuses on physical, emotional and financial factors that people suffers from hand of criminals and the events leading to victimization, thus victimology entails study of precursors, vulnerabilities, events, impacts, recoveries and response of people, cultures and organization related to victims. The process of victimization from one phase to another is stated below as individuals can be victims of different circumstances in day to day life. Victimization is associated with sufferings, sacrifices and deaths hence victims deserve to be made whole again by restoration of their dignity and self-esteem. Definitions According to Garkawe, S. (2000) Victims are those who experiences assault. Murder, rape, robbery and burglary, loss or hardship subjected to them. The case study from Jailed: A very damaged young man and Tragic past translates to stolen future. Defines victims a: The victimization suggested here shows that individuals become victim of several circumstances caused by themselves or the surroundings. The case explains; Matthew Stuart Pearce (28) became generally victimized by the natural catastrophes which were beyond his control during his childhood. General victimization is whereby a person has suffered physical, financial or emotional damages and had experiences of their property taken, occurrence of terrific events and natural calamities. He subjected himself to juvenile delinquency victimization by becoming own victim through abuse of drugs to evade the harsh circumstances he was going through and associating with people of no help to him. Another form of victimization is child abuse; characterized by sexual harassment, physical, emotional and psychological injury. This is further caused by neglect by parents, guardian and care takers. Matthew was abused by his the parent who adopt him. Victim trauma is a result of painful and physical experienced which has a long life effect on person life. The death of mother and siblings through murder exposed him to traumatic occurrences which had high risk in harming emotional stability. Concept of Conservative Victimology S. Garkawe (2000) Statement suggests that Restoration of Justice is a systematic formal legal response to crime victimization that emphasizes on healing the injuries that resulted from the crime that had effect on victims offended, offenders and communities. This process is a derived from the traditional form of justice dealing with criminals and victims which traditionally have generally perpetuated the conflict which resulted in the original crime. It is supported by law and advocates order, this encourages offenders responsibility, involving victims in system of justice thus cutting down the government expenses. This is limited to petty offences in which the proceedings from criminal court do not result to imprisonment. Conservative nature has great effect on criminal justice policy. Suggestions for change and interventions in criminal justice is in favour of crime victims which is dominated by law and order with objective of lowering criminal victimization by emphasizing lawful and orderly society. The failure to rehabilitate and reform the policies leads to decline of support of criminal support. These increase police power and resources; they also have great influence in favour of conservative governments. They invoke victims in order to bargain for more powers and resources though penal policy is dictated to protected the community. His statement also depicts that there is believe of an individual to take responsibility. Social factors are considered not important to criminals; offenders take all blame of crime acts. Individuals are perceived to take initiative in prevention, avoidance, resistance and recovery from victimization. This is important when crime rates are predicted to have fallen down. Traditionalists emphasizes on self- reliance concept by putting stress on victims and society oriented crime prevention measures, they believe criminal acts are beyond government powers hence it is responsibility of individuals, families, institutions and religions to reduce crime. Specific victim policies as suggested by law and order are limited to personal crimes of violence against property mainly by strangers resulting from assaults, murders, rape, robbery and burglary. These instill fear of crime and useful to law and order lawyers by playing with emotions of public. Victims are perceived to be virtuous while offenders are evil doers; the advocates take advantage by appealing to emotions of public. This is more so relevant to conservative supporters specifically the advocates of victims who understand the system well making the victims statement most effective thus empowering the victims by enhancing the prosecutions successful with strong penalties achieved by spending minimum cost of government resources. This is main goal of lawyers compared to more elaborate measures to better treatment of victims within criminal justice system. Other factors associated with conservations are government initiative of compensating victims, which is viewed with ambivale nces by advocates of law and order, many will not want government to get involved in funding but prefers settlement be done by offenders. Some conservative jurisdiction governments have significantly lowered the pay for victims compensation. Restitution order is part of conservation in favour of victims of part of offenders criminal sanction. Law enforcers are in agreement that should be encouraged to save governments cost for victims compensation to enhance that offenders are accountable. Victim support services are encouraged to enhance successful prosecution so long as government expenditures not involved. Mediation between Offenders and Victims this is a formal meeting between the offenders and victim in presence of mediator to dialogue in order to find solution of the offence. This is done with aim of reconciliation by creating a mutual acceptance plan to repair harms and damages that occurred during crime offences to eliminate conflicts between the parties involved in disagreements as stated by John P. J. Dussich. Concept of Critical and Radical in Victimology It is viewed differently from conservative victimology; it is an outcome of unequal social factors like unemployment, poverty, patriarch and racism causing crimes. The need for great resources to be devoted to law enforcers agencies and prisons are agents of social control. Some suggests to be terminated where as others want to be replaced with informal justice system and that society should take responsibility for crime as a whole but not individuals. It is asserted to be no division between victims and offenders, all groups of people in society are victims. Victim compensation expands social control by insistence that victims reported the matter to police reinforced by restricted eligibility. State sponsored victims programmes are agents of supporting social control with major guiding influence not being compassionate for victims, programmes are predicated on needs of prosecution. It is opposed that crime victims having formal rights in criminal justice system and concept of victim participation in proceeding includes the effects of victims statement. Involvement of victims in justice system aids government in conviction of defendants and advocates higher penalties increasing likelihood of incarceration hence increase of social control. Restitution order against offenders is often unrealistic and lengthens offenders involvement with criminal justice in case of serious crimes; it seems genuine alternative and paradigm shift away from existing retributive criminal justice system. The concept supports mediation as explained by S. Garkawe (2000). Thus the radical paradigm concludes that crime is seen as significant problem affecting people lives, reality in crime should be analyzed beyond immediate appearance and crime control must be taken seriously. Circumstances of offenders and victims should be put into considerations when making decisions of criminal policies and the crime must be tackled by been keen with present situations in the society. Criminal justice system, prisons department and police force should not be terminated but reforms be made to put social control in place. Conclusion The laws should include services of victims, restitution from offenders, information about criminal justice system and right to formal participation of criminal justice process. The field of victimology should have professionals people with specialized training in dealing with criminal acts, offences, and victims well being to help victims to fully recover. Formal victim assistance programmes should be established by social workers, psychologists, psychiatrists, medical doctors to help in counseling the victims.

William Goldings Lord Of the Flies :: Golding Lord Flies

William Golding's Lord Of the Flies Theme: Most people perceive children as being innocent, precious beings. Some believe that they are angelic. Put in the wrong situations though, they can become savage beasts. The innocence leaves their bodies and they are no longer precious. The survival of the fittest instinct kicks on and they can become killers. In the book Lord of the Flies the theme is that kids are not as innocent s they seem. At the beginning of the book the boys seem to have peace and order. They help one another out. They elect Ralph as their leader. They follow his orders when they need to work together. The conch shell is used to bring order within the group of boys. Soon these practices die out and the kids start to change. Jack and his group of hunters, began to get a thrill from killing pigs. Jack and the hunters also lose all respect for Ralph and the conch. They start their own tribe, who soul purpose is to hunt and have rituals. The killings of the pigs start to bore them so they began to find other things to kill. The hunters start forcing people to join the tribe through threats. Then the threats lead to the killings of two boys. The hunters first kill Simon , whom they think is a beast. Then they kill Piggy by rolling a stone on top of him. With the two killing under their belt they soon began to go after Ralph. They chase him all over the island but soon he is rescued. The naval officer witnesses how the children had turned from well-behaved boys to savage beast. Though children are not as innocent as they seem they still hold a close place in their parents heart. They are also human just like everyone else. They know the difference between black and white and right and wrong. The survival of the fittest instinct is something that every creature on this planet has. The weak one always loose. The book showed this well. Important Passages: "Ralph sat on a fallen trunk, his left side to the sun. On his right were most of the choir; on his left the larger boys who had not known each other before...before him small children squatted in the grass.

The Stock Market :: GCSE Business Marketing Coursework

The Stock Market Have you ever noticed how everyone thinks they know what is best for you? Everyone telling you what to do when you are the only one who knows what is the best for you. You maybe wondering what this is about, would you believe me if I told you it is about the stock market. Well it is, you may have thought that this had nothing to do with the stock market, but actually it is everything about the stock market. Why trust everybody else when you can invest yourself ? Develop your own system of trading and get started. This may raise another question, " How can I find the right stock and buy them with out the assistance of a stock broker?" In the following information I will take you through the process of finding hot stock picks and turning them into tremendous profits. Eventually you will even develop a trading system. First of all lets get the basic steps down before we move to the more advanced steps. The two main ways to make money in the stock market is from dived ends and buying low and selling high. To make great outrageous profits you will have to riley on buying low and selling high. This is very easy to say but very difficult to do. With dived ends you will receive a small percentage gain every quarter of the year, this helps with your profits but not much. To buy low and sell high you first have to find some stocks or funds. With this information and your motivation with stocks you can rule the world! O.K. maybe not the world but definitely your own portfolio. Now that you have the main concepts down we can move on and try to find some hot stocks. You never want to buy over bought stocks, because over bought stocks means that they are over valued. If you bought a over valued stock chances are that you bought high, and this may force you into selling low and take a loss. An easy way to get a round about feel for a stock to see if it is over or under valued is to look at its PE ratio.

The Impact of the Civil War on Womens Rights Essay -- Womens Rights

â€Å"I do not wish them [women] to have power over men; but over themselves.† ― Mary Wollstonecraft, A Vindication of the Rights of Woman After four years of seemingly endless battle between a divided nation, more than 600,000 people were killed. These lives, however, were not given in vain. Had it not been for the American Civil War, abolition may not have been carried out. The nation might have remained divided. Women might have remained confined to their roles as the "homemakers." Although the Civil War was fought in hopes of preserving the nation and ridding it of slavery, another war raged on within the depths of this war--the women's war. Serving as nurses both in the hospital and on the battlefields, women came to know a whole different world; a world outside of the home. When the last gun shot was fired, women were expected to return to their roles as the housewives. Some, however, had tasted the sweetness of being able to hold positions equal to that of their male counterparts and had become addicted. In this way, the American Civil War served as a significant turning point for the transformation of societal v iews concerning working women-particularly those in the field of nursing. Prior to the Civil War, it was believed that a woman's place was in the home. Societal views held that women were to be the homemakers, while the occupations in the outside world were to be left to the men. "It was an age when women were preferred as angels rather than amazons, homemakers rather than careerists" (Donald & Randall 19). A woman's legal status was dependent on that of her father or husband, depending on whether she was married or not. As a result, a woman could not make any legal appearances in court or sign any legal papers... ...ar and Reconstruction. D.C. Health and Company: Boston,1965. McPherson, James M. Ordeal By Fire: The Civil War and Reconstruction, Second Edition. Princeton University: McGraw-Hill, Inc., 1992. Moore, Frank. Women of the War: Their Heroism and Self-Sacrifice. Hartford, Connecticut: S.S. Scranton & Co., 1866. "Negro Emancipation," Harper's Weekly: Journal of Civilization, January 10, 1863, p. 18. "The Bombardment of Fort Sumter," Harper's Weekly: Journal of Civilization, April 27, 1861, p. 1. Thompson, William F. Image of War: The Pictorial Reporting of the American Civil War. Louisiana State University Press: Baton Rouge and London, 1960. Volo, Dorothy Denneen and Volo, James M. Daily Life in Civil War America. Greenwood Press: Westport, Connecticut and London,1998. Wright, Mike. What They Didn't Teach You About the Civil War. Presido Press, 1996.